Summer 2024 Recap
Dear Walker&Wade Beach Club,
Welcome to the inaugural edition of our monthly newsletter, The Wave! This is where we’ll recap the past season, share behind-the-scenes stories, exciting updates, and give you a sneak peek at upcoming launches. We’re thrilled to connect with you in this new way and keep you in the loop with all things Walker&Wade.
Summer 2024 was full of accomplishments, especially in July! We kicked off with the grand opening of our flagship store in Watch Hill, RI, on July 3rd. The moment we cut the ribbon, surrounded by friends, family, our dedicated team, and loyal customers, was truly unforgettable. It was a moment of pride and joy, one that we’ll cherish forever. You can relive the magic by watching the full video of our ribbon-cutting [here]. Don’t forget to follow our store on Instagram at @walkerandwadewatchhill to stay updated.
As we celebrated our 10-year anniversary earlier this summer, the store opening felt like the culmination of a decade of hard work and dedication. We are incredibly grateful for the unwavering support of our customers and team, who have been with us every step of the way.
In July, we also launched an exciting new collection that has been in the works for over four years: Men’s Party Shirts! This collection features eight stylish shirts that perfectly capture the beach party vibe. Inspired by Laurette’s boys wearing fun shirts after surfing in the Hamptons and Molly’s immersion in the surfer culture of Bondi Beach, Sydney, these shirts are designed with a snug fit in the arms and a relaxed fit in the body. Check out the collection [here] and let us know which one is your favorite!
We were honored to partner with Katie Couric and Katie Couric Media to feature our brand-new cobalt floral print in her newsletter. Inspired by Katie’s beautiful hydrangeas at her East Hampton home, this print is part of a special giveaway on Instagram. Katie has been a longstanding inspiration for us, and her influence is part of our 10-year anniversary series, where we share the story of how we first met. You can view that story [here].
July also saw us welcoming Simone Bergel and her unique, ocean-inspired jewelry for a trunk show at our Watch Hill store. Her pieces perfectly complemented Walker&Wade’s beach-to-table vibe, making the event a huge success.
We also introduced four new colors of our famous stretchy, one-size-fits-all belt, perfect for elevating any outfit. These belts are versatile and stylish, so be sure to grab one [here] before they’re gone!
Our new Marine Ikat Print launched in July, featuring Bali-inspired ocean colors and traditional Balinese symbolism. This print is available in our Day Tripper, Mandarin Duster, and Ibiza Dress. Check it out [here]. Additionally, due to popular demand, we’ve relaunched our Surfside Dress in Blue Violet, which sold out instantly in the spring. This versatile smock top dress can be worn as a halter or a tube top, with a drawstring for a bustled front and pockets! Get yours [here].
We love hearing your feedback and suggestions! Please let us know what colors, silhouettes, and designs you’d like to see more of for our next resort season and spring collection. Share your thoughts down below!
Thank you for being part of the Walker&Wade journey. We look forward to sharing more exciting news with you next month.
Enjoy the sunshine☀️,
Laurette & Molly
